ROLE: Director, Producer, Editor, Grade.
Red Bull New Zealand has a rich history of supporting up and coming musical acts. Although not well known in Aotearoa, Smokey has worked with some of the biggest names in Hip Hop globally, spending time in the studios around the world with Hip Hop royalty. All this from a young man who calls Onehunga in Auckland home. He could pick anywhere in the world to base himself, but chooses to work out of his childhood bedroom with nothing but a laptop and and a digital sampling machine, staying humble to his roots and choosing to support those close to him.
I was given total creative control of this project, and chose to shoot on a mix of Super 8 film and RED digital cinema cameras, shooting on location in Auckland and Los Angeles. This project was syndicated on national and international media channels.