ROLE: Creative Director, Post Production.

I was commissioned by Gisborne District Council to produce a fun and colourful road safety awareness campaign for the summer holidays. 

The client gave me the flexibility to bring in my own shooter, so I used my good friend and award winning photographer Jake Mein.

These assets were used as billboards across the region to promote awareness around driver education and to encourage the community to drive sober. 

I intentionally used real first responders in the shoot as a nod to local heroes that the community would recognise.