For a few years now, I’ve been the New Zealand contact for all moving imagery content for international make up brand Elizabeth Arden. 

I hear you saying ‘what does that mean…!?’

All of the content is produced by the Elizabeth Arden production team, located in New York. The content is produced in NTSC, as with most content in USA. New Zealand is of course PAL, so the TVC’s and content need to be re-propositioned for New Zealand television. This involves conversion from 24fps to 25fps. Then, the audio is usually out of line with New Zealand TVC delivery specifications, so converting and legalising the audio to -24dbs. 

Elizabeth Arden also require a new end frame as well, so I pull the TVC apart, and re-animate the end frame graphics with supplied assets and also add in an updated voiceover as well. 

All in all, it takes a couple of days to turn around from supply of the assets, re-edit,re-proposition, animate a new end frame, update voiceover and audio, send off to client for approval, TVCAB approval and digital delivery VIA adstream to the networks. Whew!